Oricon DEC 5,2010 Afilia Saga East Update
Yesterday was release day and it was a stacked deck with a number of powerhouse groups releasing and a number of female idol groups both large and small.
In the female ranks SKE48 came in at #2 with an impressive 86,322 .SKE48 continue to show signs of growth as this release just missed matching their total sales for their third single.
Morning Musume entered the charts at #5 with estimated sales around 15,000 +/- #3 sold 24,262 and there is traditionally a big drop off from 3 to 5.
Young [in experience] smaller idols such as Manaminorisa did not enter the top 30.
NOV 18
SKE48 drops to #4
Morning Musume took a drop to #9 , If you look at their last three singles the sales have stayed mostly the same as well as their near zero public advertising promotions.
PAST FEW 1ST DAYS
Kimagure Princess - 16600
Onna ga Medatte Naze Ikenai - 16500
Seishun Collection - 15500
With no new fan support entering H!P expect their artists to sale within the range of their recent singles.For Morning Musume , 9th generation has to be strong enough to bring in new fans or sales will continue to be this way if not lower. With Idoling!!! growing they are the next challenge for Morning Musume to hold off.
NOV 19
SKE48 jumps to #3 and Morning Musume get's a boost from a signed posters campaign to move up to #4 [only 3,000 CDs count on Oricon from fan events , so the day sales are around 6,000].
SKE48 has now crossed 100,000 for the first time.
NOV 20
SKE48 Holds at #3, Musume down 1 to #5
Note next week Idoling!!! Releases "EVE" and Idoling!!! Will be having their own 12-31 countdown concert.
NOV 21
Almost forgot
NOV 21
SKE #5, Musume #9,
Weekly Update
SKE48 first week resulted in a #2 rank and sales of 119,913 ,their highest release to date and their 4th single in their short history.
Morning Musume after some early concerns rebounded well for a #6 rank and 42,405 .
This was their 15th single that has sold less then 50,000 in it`s first week .
In Daily news a possible new concern for Musume is rising .For the first time ever Idoling!!! out sold Musume on the dailies .Idoling!!! "Eve" entered the charts at #2 yesterday with a first day sales of 21,898 some 5-6,000 more then what Musume`s current single did on opening day.
Idoling!!! has never been able to hold their sales and out sale Musume for a week in the past .However with clear signs of H!P wotas starting to support the newer groups because they are fresher ,there is cause for concern.
The one problem this industry has is that if you stay active for a long time ,wotas will turn on you and seek out fresh unknown idols . Most groups only last 3-5 years on average , which makes what Musume has accomplished truly impressive.
Forgot to add that SDN48 was #1 daily with 34,348
DEC 1 ,2010
AKB48 "Beginner" 940,114
SKE48 "1,2,3,4, Yoroshiku" 134,017
SDN48 "GAGAGA" 63,627
Morning Musume 47,204
Idoling!!! "Eve" 39,923
New Adds for Dec 1,2010
Day Chart
C-Ute 'Aitai Loneu Christmas" #6
9nine "Cross Over" #20
Musume Album "Fantasy Juuichi" #12
Being picked as next breakout artists by magazine writers
Momoiro Clover, SuperGirls, TGS, bumpy, Passpo, Manaminorisa,YuiKaori,
DEC 5
I was asked about how Afilia Saga East is doing ,They had moved up to 28 last I checked .This has made several members excited as they could end up top 50 for the week.
