Monday, March 15, 2010

S/mileage Major Debut Single Preview ?


With S/mileage racing towards their challenge goal, they have started singing their possible major debut single in live concerts.

The title is "Yume Miru 15sai" and the general theme is a 15 yr old girl with a dream. While it`s hard to get a good feel from live concert audio ,the song at first thought comes off to me as a sort of C-ute style release .

I expect the single to do well as they are a fresh idol group and this industry loves fresh, new groups. With a number of Idol groups or soloists scheduled for May releases, they could face a difficult ranking battle.

S/mileage taking their challenge campaign to JR Kaihimmakuhari Station in Chiba and it was a day of mixed results.

If you notice, S/mileage best results came when they asked girls and boys not much older then them.

In general, this should be H!P target crowd .It is something that has worked for AKB48.

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