Wednesday, October 13, 2010
Afilia Saga East :Idols Of “Moe”
Afilia Saga East is a café Idol group that is a part of what I call the Neo-Idol [New Idol] Generation. The NIG is a push that is underway of previously underground or independent idols breaking into the media mainstream, thanks in large part to the success of AKB48 opening the doors for other groups to be noticed.
What makes Afilia Saga East different from other traditional idol units on the scene today such as the Hello!Project groups and AKB48 is that they are employees of a café franchise called Afilia. While the members of Afilia Saga East are an idol group that is co-produced by famed voice actress/singer/producer Halko [Momoi Haruko], they also have duties related to being cafe idols. What this means is, if you just happen to enter one of their café’s on a day they are working, you could end up being served a meal and play a game with a member of the group.
To understand the idol group portion, you first have to understand the concept of the Afilia Kingdom. Afilia Kingdom is set up as an imaginary anime role-playing game style magic school and Kingdom world .Each café is a different part of the Kingdom with their own role-playing games and advancement awards. For example in Ikebukuro, Tokyo is the High School .In this café you are greeted by young ‘witches in training’ dressed in their cosplay costumes. Inside this, “school” there is a bookshelf filled with antique magic books. The design of the café is a dimly lit European cottage inn, such as you would see in any film on magic, giving this café a magical feel. In this café and the others in the Afilia Kingdom, you can earn coins and rankings that take you deeper into the kingdom and the games and gifts that each café has.
The members of Afilia Saga East come from the different branches of the Afilia Café franchise.
The Members of Afilia Saga East are
Representing the Afilia Magic High School in Ikebukuro, Tokyo
Aria M. Milvana
Kohime Lit Pucci [Stands 140cm]
From the Astronomy Observatory in Roppongi, Tokyo
Ayami Chercy Snow
From Afilia Sherrys in Ueno, Tokyo
Kurumi Lala Milk
Miku Doll Charlotte
There are currently no members from the Afilia locations outside of Tokyo
Outside of the Café franchise Afilia Saga East are just like any other Idol unit , they perform lives ,have fan events , release singles , music videos , radio show, merchandise sales and a television show on Sky Perfect TV .
Afilia Saga East screams “moe” maybe they are a little too “moe” to make it to the mainstream like the Hello!Project groups or AKB48 . Even if they do not for Afilia Saga East that may not be a bad thing, their system for success is set up differently and is more designed to support their Café franchise magical world .
If they do ,then Afilia Saga East has enough talent to battle any group on the scene today.
Afilia Saga East Profiles
Afilia Saga East Blog
[lots of links at the bottom of the blog]
Their fan events are called “Magical Time!” you can watch clips of them here.
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