Friday, July 29, 2011

Momoiro Clover Z Shiori Puts Hair On The Line

Momoiro Clover Z Shiori Puts Hair On The Line

Yet another idol group has made a deal for idol gold.

Momoiro Clover Z while traveling around Tokyo in a specially design “Momoclo Election Car” found themselves in the heat of the moment and let their emotions get the best of them. While making a stop at Tokyo Tower to promote their first album  "Battle and Romance" , MC Yamasato Ryouta proclaimed, “are there any idol groups that make you as energetic (as Momoclo)?” It was at this point that Shiori screams out “If this album isn’t number one, I’ll cut my hair!”

Momoclo had good reason to be overcome by excitement as earlier in the day 4,000 fans showed up at Shinjuku Station Square to watch the group perform a mini live.

As part of their debut album promotion Momoclo made other trips to Harajuku, Shibuya, and Aoyama explaining to fans that the album features intense, ‘battle-like’ songs to ‘romance-like’, slow songs, and that their final goal is the “Kouhaku (Uta Gassen)!”

Momoclo`s album has come out of the gates hot, but the question is if they can take the coveted top spot against strong opponents. Even if they don`t reach number one, their early sales have past Hello!Project`s recent releases ,something that is a growing trend for the fresh face idols generation.

This is what happens when your company decides to fight and spend money to make their group`s sales increase ,you go old style promoting. Something that has always pushed idols over the edge. There is one simple rule in music ,to make money you have to spend money in an effective way .It`s easy to sit back on your legacy and just pull money from a safe and secure fan base , it takes very little effort and risk to stay safe . it`s another to take bold out of the box risks ,even if you  fail to reach their your goal.

Seeing an idol unit turn to old style promoting ,brings a smile to my face as it shows that their company has not forgotten were genre came from ,the streets of independents .

In the end ,Momoclo may not gain the benefits today from this campaign ,but at some point, they will and I applaud them for taking a risk to become more then what they currently are.

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